Maxim Zhestkov is an award winning media artist and director.
His main passions are animation, design and cinematography which he combines for clients around the globe including Adobe, Google, Microsoft, Samsung, PlayStation, Nike etc.
Along with his professional career he is always trying to shift the boundaries of visual language through his short films.
He studied architecture and got a master's degree in graphic design and fine art.
Working on films, advertisements and in the design industry he explores the new frontier of art, technology and design and is always looking for a new challenges.
In 2015 Maxim have launched a studio/workshop zhestkov.studio where he with his friends and colleagues developing new forms of moving images and producing motion content for brands and companies all over the world.
Optics is an experimental art film by Maxim Zhestkov exploring the behavior of artificial light and color in digital environments.
Blending architectural gallery space with computer-generated digital glass sculptures, we encounter animated refractions, chromatic aberrations, colourful reflection and other conditions which are impossible in reality.
A series of tests and explorations guides us through different optical conditions of the bright and colorful digital universe.
The film was initiated as an experimental series of tests in Zhestkov.Studio.
After some research, we realized that the beauty and visual power of these explorations could be transformed into an art film rather than be a series of tests.
For a couple of months, programmers and artists at Zhestkov.Studio developed different approaches and played with the infinite possibilities of refractions and reflections.
We developed over 1000 tools and principles of working with light and refractive/reflective surfaces.
Coders wrote dozens of lines in Python to achieve some of the effects and behaviors of light.
In the end, we produced some truly amazing results.
Light and refraction in reality can behave only in one way in one condition, but in the digital world, where we don't have real-world restrictions, we can animate every condition and step further into the understanding of light and color.
Design and Direction - Maxim Zhestkov Production - Zhestkov.Studio Sound Design - Combustion.Studio