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Not.only.Minimalism


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VJ SET
Figurative issues , metaphoric languages and gender prospect.

"In Pictorial Metaphor in Advertising (1996) . . ., Forceville sets out a theoretical framework for the analysis of pictorial metaphor.. A pictorial, or visual, metaphor occurs when one visual element (tenor/target) is compared to another visual element (vehicle/source) which belongs to a different category or frame of meaning.

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LPM 2018 Rome
  • 07.06.18 | June 7 - 10, 2018 | Rome Italy


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Technical rider

  • Duration: 15 min.
  • Type: VJ SET
How do people interpret metaphors such as The lecture was a three-course meal?Lakoff has proposed that figurative expressions are interpreted as instantiations of deep conceptual metaphors, such as IDEAS ARE FOOD.

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Registered by
19 November 2015
Birthday
7 July 1993

Locations
  • Italy roma

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ABOUT ME

How do people interpret metaphors such asThe lecture was a three-course meal?Lakoff (1993) has proposed that figurative expressions are interpreted as instantiations of deep conceptual metaphors, such as IDEAS ARE FOOD.

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