FLxER was born in 2001 as a practical answer to the necessity of mixing the expressive arts of a digital creatives’ collective.
Today it is a free software for mixing vector graphics, audio, video, text and interactive media all together.
It was born in 2001 from the idea of using a computer in order to realise a live video performance, similarly to what was already happening in the electronic music production/performance. Since none of the expensive consumer video software available in the market did allow to perform in real time, the solution was to independently design and develop an application able to solve this problem.
Gianluca Del Gobbo from Flyer communication and Alberto Bordonaro a.k.a. vj b_muvis from Bluecheese, gave birth, grew and developed FLxER, an interactive freeware designed for mixing video, text, graphics and images in live video performance.
FLxER today is also a web-community of more than 4.000 people sharing their own productions.
Due it was conceived in the spirit of “Arts for Arts Sake”, FLxER has been diffused in the net with no commercial intent as a free software in the optic of “trespassing” and in the spirit of sharing and collaboration proper of a community.
The first release was realized in the spare time thanks to Gianluca’s actionscript, Claudio Guerrieri’s (e’lab graphx) interface and b_muvis Videokrü’s samples.
Though, the rapid development of the artistic needs required essential adjustments; opportunities for dialogue and confrontation multiplied: website, seminars and workshops became synergic spaces, creative forgeries for updating and developing the software.
From virtuality to reality, from monitors to television, from clubs to theatres, in few years time FLxER has been gaining an international and itinerant character, becoming the incontestable protagonist of VIDEO, LIVE and PERFORMANCE events.
In the year 2000, Gianluca Del Gobbo - founder of Flyer Communication Agency and already promoter of experimental projects such as Vernice and Shockart.net - was observing the very first experimentations of Alberto Bordonaro (a.k.a. vj b_muvis) at Bluecheese in Rome (Centro di Produzione e Diffusione di Culture Contemporanee), and he noticed a great potential in utilizing a computer as a source for b_muvis to perform his own productions. However this was impossible to obtain due to the absence of a proper software that would allow a rapid selection of the files to send in video.
From this necessity derives the idea of designing an application able to use a computer for real-time video performance as it was already happening in electronic music live events.
This intuition and the challenging invitation to curate the web_art section at the Valencia Biennial 2001 received by Shockart.net (experimental project of Flyer Communication’s LAB) from Achille Bonito Oliva and Peter Greenaway, gave birth in the same year to FLxER which still today is developed with a software coming from the net: Macromedia Flash.
The enormous success obtained by 1.0 version transformed FLxER into an experimental project of Flyer Communication’s LAB, giving the possibility to make the most of all the technical and technological resources for software development.
On 29th May 2001, FLxER has its own website where, other than using the mixer video straight from the browser interface, it is possible to download the application for using it during live shows.
In 2002, the Bluecheese Factory Klan’s was joined by: Nikky (working to the visual disorders of deliriouniversale.com), Meta2 (writer and graphic designer) and Cool79 (writer and designer) that gave birth to a development team; Gianluca, thanks to their contribution and thanks to the support from Flyer Communication, started working on the 2.0 version.
FLxER achieves incredible results, praised by Macromedia itself during FlashForward 2002 in San Francisco, where Shockart and FLxER played a central role.
In April 2003 a new FLxER website was published and new tools were made available to users, such as the possibility to create a personal video library, and this immediately means a Community with file sharing hosting.
Since 2001 FLxER and its team have being invited to numerous events, festivals, conferences, concerts, shows, workshops and interviews across Europe and more.